Sponsors & Partners

We would like to thank all our sponsors and partners, families and friends for helping us to make this project happen! It is the most wonderful experience to work with so many different people and companies from almost all over the world and to spread the story of Iceland Challenge in many different languages.

With special thanks to our main sponsor eflow and the co-sponsors HiTech Energy and Samsung SDI we are going to leave the footprints of the Asian e-bike industry leaders in Iceland!

Thank you also to our equipment sponsors who have shipped goods to Berlin from Taiwan, USA, Iceland, Latvia, The Netherlands, and all over Germany to be a part of this expedition.

We are more than grateful for the immense support we have received from all sides to build up Pedelec Adventures and do such exciting trips.

Thank you!


Main Sponsor



The eflow brand name stands for elegant and sporty, high-performance electric bikes with an award winning design. eflow bikes are all-round talents, that are made for a fast and fun ride in a variety of surroundings including urban areas as well as nature trails. No matter if they are specified as a pedelec or throttle controlled e-bike, eflow has already made itself a name thanks to design awards and happy customers in the US, where the sporty cross-bikes are distributed through Currie Technologies.

We have chosen to ride eflow bikes in Iceland because we believe in their durability, versatility in application and the product’s future in Europe. Behind the sponsoring of the bikes and the major tour budget stands a more than ten-year friendship with the team that has build up eflow. Thank you for all!

» More about eflow speed-pedelecs




HiTech Energy

Hi-Tech Energy

HiTech Energy Inc. provides customized energy solutions for light electric vehicles. The Taiwan-based company delivers high-performance products with market-leading safety standards – based on Lithium-ion technology and advanced battery-management systems.

HiTech Energy is the battery supplier to the eflow bikes and we are happy to turn a long-standing friendship into this mutual project. Thank you for your support!



Samsung SDI

Samsung SDI

Samsung SDI Co., Ltd. is the world’s leading Lithium-ion battery company, providing battery solutions for our convenient lifestyle. The large variety of products powered by Samsung batteries includes means of individual transportation such as e-bikes, e-scooters as well as mobile IT devices, power tools, garden tools and small consumer electronics.

Samsung SDI’s Li-ion battery cells have proven their reliable capacity and long life in a number of high-end electric bikes. Iceland will be just another test. Thank you Samsung SDI for the contribution to our budget!



Equipment & Service Sponsors

Outdoor Equipment



For 30 years, travelers all over the world have been using the waterproof packing systems developed and manufactured by Ortlieb Sportartikel GmbH. From the Amazon to the Austrian Alps, from Antwerp to Zurich: Made in Germany promises high quality and value outdoor equipment for all requirements, all weather and all terrain. The users’ feedback, experiences and wishes have always inspired Ortlieb to develop individual packing solutions.

The Ortlieb equipment has done a great job for us in Morocco and in Mongolia. And where could waterproof bags and backpacks be more important than in Iceland? Thank you Ortlieb for the generous support!





Nigor Net B.V. is a European company that is creative and market driven, handling product development, sales and marketing for some of the most recognizable brand names in the outdoor and recreational industry. Based in Utrecht, Netherlands, Nigor has equipped us with an all-embracing set of camping and outdoor gear including the brands Eureka! and Helinox. Thank you!





Eureka! has been manufacturing quality tents since 1895, becoming known over the years as an innovation leader in the outdoor industry. Superior craftsmanship, attention to detail and product innovation are just some of the reasons Eureka! has enjoyed a first-class reputation for over 100 years.

Eureka!’s commitment is the development and distribution of high-end outdoor products such as tents, sleeping bags, air mats and other camping accessories that are built to withstand the climatic and topographic challenges in Europe and worldwide.

Thank you for keeping us warm, dry and comfortable at night!





Helinox is a new brand name from DAC Technology, a company with a long and highly respected history in outdoor adventure equipment. For more than twenty years, DAC Technology has helped to make outdoor adventure equipment stronger, lighter and more functional. The DAC brand is seen wherever the strongest and lightest weight alloy is required. The expertise gathered while making good things better is now applied to taking outdoor adventure equipment to an entirely new level of strength, function and light weight quality – the Helinox standard.

It is our pleasure to test the Helinox Chair One in Iceland which has been rewarded this year with a Red Dot award, ISPO award and an Op pad award.




GSI outdoors

GSI Outdoors stands for high quality and innovative outdoor products and utensils for cooking, dining and transport. Founded in 1985 in San Diego, the company has been headquartered in Spokane, the outdoor paradise in the heart of Washington State since 1995. All products are designed, distributed and marketed in-house and are available worldwide.

GSI Outdoors products have reached us through the Germany-based marketing firm for brands in motion – InMotion mar.com in Stuttgart. Thank you for a great selection of utensils!



Apparel & Gear



triple2 Sportsware GmbH designs and manufactures sports and outdoor clothing that is exclusively made from ecological materials taken from sustainable sources such as hamp fiber, merino wool, Cocona, bio-cotton and recycled polyester. The clothes combine style and functionality in a way that makes them the perfect fit for rides both through the city and nature. triple2 founder Matthias Dreuw, who is also a bike enthusiast and environmental engineer, has set very high standards in quality, style and ecological responsibility with his new brand.

We are happy to test the textiles and cloth designs from triple2’s first and second collection in the rough weather conditions in Iceland. Thank you for a great selection of bike apparel!





Established in 1926, 66°North Ltd. is one of Iceland’s oldest manufacturing companies. As a long-time leading innovator in the creation of specialized clothing for use in the toughest conditions on land and sea, over the past ten years 66°North has grown extensively and is considered an expert in outdoor clothing production.

For more than half a century, 66°North has dressed the Icelandic rescue squad, the largest volunteer rescue squad in the world. These brave people will go out in all kinds of weather and situations and can definitely testify on the quality and durability of 66°North clothing.

In cooperation with triple2, 66°North provided us with rain outfits so we are all set for any weather and riding conditions in Iceland. Thank you!





Founded in 1985 in Santa Cruz, California, Giro Sport Design aims to improve the connection between riders and the riding experience by producing products that enhance the feeling of freedom and independence. Since creating the first lightweight, high-performance helmets for cycling and snowsports, Giro is the leader in the design, fit and engineering of products that complement the body and improve the ride.

Giro is the first choice of riders worldwide and is also our first choice for cycling gear in the maybe less obvious but delicate parts of the body where good functionality makes a big difference to the riding comfort. Thank you!





Fresh Melon Helmets – the first “Urban Active Bicycle Helmet” of our planet! With their experience of over 6 years in helmet development, marketing and distribution, the Cervenka brothers and the 16 heads of their Intelligent Mobility team have founded their own helmet brand in February 2013 and called it Melon Helmets.

Melon’s individual brand character, retro design and high-tech construction, make the new helmets the ideal fit for urban and sports use. Now you no longer need two helmets for either commuting in the city or riding through nature on a MTB, BMX or race bike. One helmet will do for both without making compromises in function or style. The entire collection combines innovative features with the highest standards in quality, safety, comfort and design. Melon helmets will be available in three sizes, manufactured from toughened polycarbonate with an extremely low weight of 250g in size S.

Thanks for letting Pedelec Adventures be among the first to test the new Melon helmets!





Airhole Facemasks Inc. is based in Vancouver, Canada, and was founded by the professional snowboarders Kale Stephens and Chris Brown to provide the protection you need from the elements. At the same time they wanted to bring fashion to their faces. The result is an ever growing variety of facemasks made from different materials to provide anyone with the perfect fit and style. Airhole facemasks are innovative, practical and fashionable. They are fun and functional. That’s why we want to try them out in Iceland – maybe not in the snow but wind and rain are reasons enough to protect ones face!



Logistics & Charging Infrastructure



ecomo21 offers comprehensive service for manufacturers, retailers and consumers in the field of electric mobility. Founder Uwe Schlemender is specialized in in-depth electric bike testing, promotional activities and technical service of such vehicles. Located in the biosphere reserve of the Swabian Jura in southern Germany, ecomo21 has the perfect terrain for e-bike and pedelec testing and touring right at it’s doorstep. The topography allows for a wide variety of tours involving big differences in altitude and weather conditions.

ecomo21 is the organizer of the electric test ride track at the the world’s leading bicycle trade fair Eurobike which takes place in Friedrichshafen every year. After having developed and constructed the solar charging infrastructure for Tour de Mongolia, Uwe is joining the tour itself this time as the team’s technical service and logistics expert.



ropa engineering

ropa engineering

The ropa Engineering GmbH is specialized in the field of battery and drive systems engineering. ropa’s main focus is directed to e-mobility involving the development of powertrain systems, battery systems, and battery concepts. The company’s expertise is in battery management systems rather than in the chemical cell evolution.

ropa’s developments are based on two principles. Communications as the first principle is responsible for the system intelligence. The second principle is to combine intelligent components which exchange energy and data over organic network structures, thus increasing the reliability, security, flexibility and performance of the whole system.

Just as for the Mongolia tour, ropa has been our trusted consultant in questions related to the charging infrastructure also for the Iceland tour.






lifefood Rohkost AG is Europe’s largest producer of processed uncooked vegetarian foodstuffs. Their non-perishable raw food products such as fruit & nut bars, vegetable chips, sweet and savoury snacks are already available in over 16 countries.

In 2006 Tereza Havrlandova founded lifefood Czech Republic s.r.o. in Prague when she was only 24. Initially she began to make Dream Cream Chocolate on her own, selling it through wholefood shops. In 2009 Klemens Reif discovered the lifefood products at a trade fair and founded lifefood Rohkost AG, which took a share in the Prague company in order to support its rapid growth. Today lifefood employs a workforce of over 60 people in two locations.

Thank you for supplying us with healthy energy!





This pleasant café-restaurant in the heart of Berlin’s Kreuzberg district welcomes its guests with exquisite cuisine at a fair price. A variety of home-made focaccia, soups, salads and pasta are inspired by a combination of Mediterranean and Asian delicacies which are spiced up with oriental flavors to become artful creations of their own. Croques, paninis, bocadillos, smoothies, espresso and american cakes have attracted Berlin visitors and locals alike for the past 5 years. All dishes are prepared á la minute, including lunch and evening specials for the small or the big appetite.

This is one of the Iceland team’s favorite restaurants in Berlin. Thank you to the RedsDeli team for „spoiling“ us with gorgeous food every time again and for hosting our farewell evening before we take off for Iceland.

By the way – for guests from the bicycle and light electric vehicle industry, RedsDeli grants a 50 Cent discount on every focaccia. Don’t miss it!

RedsDeli @ facebook


Communications & Media

Allesgutmann Media Design


Founded in 1998 in Munich, Germany, Allesgutmann Media Design offers professional productions in film, 3D animation and graphic design. Founder Andreas Gutmann has received numerous awards for his design work and effect shots in films and commercials. Co-founder and marketing manager of the electric bicycle company Third Element, Andreas Gutmann also designed the companies branding. By partnering with Pedelec Adventures for the Iceland Challenge, Gutmann will revisit a film project he started 18 years ago when crossing Iceland on his enduro motorcycle with a waterproof HI8 camera.

Andy, let’s go for Iceland reloaded!





The Light Electric Vehicle Association (LEVA) represents the strategic interests of light electric vehicle retailers, dealers, distributors, manufacturers and suppliers to promote the development, sale and use of LEVs worldwide.

LEVA Members receive support and educational resources to expand their businesses while initiating efforts to influence and adopt legislation, regulation, performance standards, promotion and general best practices in the light electric vehicle industry.

Thank you for many years of support in international communications and networking!





Screeb it away – with the Screebs display-cleaning monsters. Warning: Danger of extreme visibility!

Greasy touch screens, monitors, lenses and bike displays are a thing of the past. The new Screebs Monsters make cleaning fun. Simply “screeb” the dirt away with the hungry Screebs in a playful finger movement. The crazy, lovable Screebs are adored by users young and old – a small but fun part of everyday life for you but also an ideal gift for a friend. Screebs have a 100 percent microfiber surface and a silicone reverse side that sticks to the touch screen. When you need it, you simply peel off your Screebs and turn it over to clean the display.

Screebs will make us laugh even when the weather in Iceland fails to do so.

Screebs @ facebook


Bike Components

The following companies are Taiwan-based component suppliers to the eflow bikes. Thank you for your contributions to Iceland Challenge!




Fung Tien Electric Co., Ltd. (Alfton Bikes) is a high quality aluminium frame manufacturer. Over the years, Alfton have worked with some of the most innovative companies in the bike industry. Their consistent high quality, experience and know-how have made Alfton one of the leading frame providers in the business.

Alfton @ taipeicycle.com.tw




Advanced Forming Technology Co., Ltd (AFT) is a creative company focusing on the R&D, manufacturing process and sale of hydroforming streamline shape tubes. AFT’s expertise ranges from designing the special curve structure of tubes for several leading companies to managing research and production.





Since 1992, Alexrims has brought its passion for cycling and engineering together to create legendary products. Alexrims produces rims for every type of bike and every type of rider. With the use of the latest technology and cutting edge design, the rim experts push the limits of both. In short, Alexrims makes rims for the way you ride.





TDCM has many years of experience in the development, engineering and production of electric motors, controllers and sensors for electric bikes. One of the company’s strengths is to bring products with an optimized balance in terms of cost, performance and quality to the market and to maintain good partnerships with the major players in the industry.





Tektro specializes in bicycle braking with more than 20 years of experience in the field.

Besides developing and producing brake systems, Tektro takes it one step further to explore the industry and to utilise exotic materials in order to create lightweight brakes with precise control. Tektro has set a new benchmark for combining vision and reality in building the highest quality braking systems.



Yuan Guan

Yuan Guan

Yuan Guan Precision Co. Ltd. supplies components and metal parts to the bicycle, sport equipment and automotive industries. High quality standards and customer satisfaction has been a major goal and achievement of Yuan Guan. With reaching a win-win situation for both their customers and themselves being the company’s philosophy for many years.



Sun Shen

Su Shen

Sun Shen Enterprise Co., Ltd. offers a wide range of products ranging from special cables for the use in automobiles and cameras, medical and communication products to researching, developing and producing a variety of waterproof connectors.

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