Ride on in 2015!

Dear Fans and Partners of Iceland Challenge,

Thank you for all your support last year! We very much enjoyed our presentations of the Iceland project at Taipei Cycle Show, Fahrrad XXL stores, Rad + Outdoor, VeloBerlin, Eurobike, and Intermot. And we are looking forward to continuing the Iceland Challenge Tournee in 2015!  Read more →

Next Presentations and Film Screenings in Germany

Iceland Challenge goes on in 2014! We are happy to announce a number of events in Germany where our Iceland Challenge Short Film will be presented next:

Fahrrad XXL Chemnitz and Dresden

“Three spectacular Pedelec Trips through Sand, Grass and Ice”

In a live slide show, Susanne Brüsch will share the Pedelec Adventures team’s unique experiences and challenges on three pioneer trips that show, what’s possible on electric bikes.  Read more →

US Film Premiere at Interbike – From Glaciers to Casinos

Riding eflow through Iceland was an experience that is hard to describe in words. Riding eflow through America’s gambling metropolis Las Vegas, is a completely different story but also difficult to describe.

eflow ride through Downtown Las Vegas (AG)

eflow ride through Downtown Las Vegas (AG)

We happily followed the invitation of Currie Technologies, eflow’s distributor in the US, to present Iceland Challenge at Interbike, North-America’s leading bicycle trade show.  Read more →

Film Screening in Honor of LEVA President Sidney Kuropchak

Sidney Kuropchak (LEVA)

Sidney Kuropchak (LEVA)

The short version of our film Iceland Challenge – eflow through ice and fire –  had its premiere at the LEVA networking dinner at Eurobike in Friedrichshafen. As every year, this event gathered the light electric vehicle industry and was a great platform to meet friends and business partners and make new contacts from this worldwide community.  Read more →

4000 Kilometers Hardness Test

In June and July 2013, we went on our third pioneer trip to show what’s possible on electric bikes. Traveling between Iceland’s glaciers, hot springs and volcanos, we – the founders of Pedelec Adventures, Susanne Brüsch and Ondra Veltrusky and our team members Uwe Schlemender and Andreas Gutmann – faced the Nordic elements on speed-pedelecs provided by our main tour sponsor, eflow.   Read more →

Rafhjól means Electric Bike

Cycling is getting more and more popular in Iceland. Not only as a fashion or to serve practical needs, but also in the eyes of the government, with the local authorities in Reykjavík recently investing in cycling infrastructure. Although electric bikes are still a novelty to most Icelanders, the ones we met were very positive and open towards this new way of cycling.  Read more →

Welcome to Iceland

In the early morning hours while on the ferry from Denmark, we could spot the the first peaks of Iceland still covered in snow!

Well – welcome to Iceland!


When we arrived at the harbor of Seyðisfjörður, we noticed a sincere concern of the Icelandic people that we help to preserve their nature and stay on the marked tracks.  Read more →

Crossing the Ocean

Nordic views (SB)

Nordic views (SB)

On the afternoon of June 17th, we had finally loaded the last pieces of luggage into the truck and left Berlin, heading towards Hirtshals in North Denmark. It took us 12 hours to drive the 800 kilometers to Hirtshals harbor where we arrived in the early morning – early enough to sleep for a few hours on the beach right next to the ferry pier with the truck serving as the perfect on-the-spot-hotel.  Read more →

Ready for the Highlands?

We are ready! Now that we have bought this 4×4 Iveco Magirus to escort us through the highlands and to assist us crossing rivers and a lava desert, nothing can stop us from traveling Iceland off the beaten tracks.

Iveco Magirus 4×4 Truck

Iveco Magirus 4×4 Truck

This 160 PS truck used to serve the public technical aid (THW) in Germany before an outdoor fan bought it to tour Africa with.  Read more →